Now we're launching an interactive route 15

Route 15 is an interactive route that takes you through some of the most beautiful parts of Telemark. Press start and listen, we'll lead you to great places to visit with a historical twist, on route 15 you'll have experiences and storytelling from the first turn. Have a good trip! Take your cell phone with you and get [...]

Everything ready for Straandtreffet 2022: Welcome to try the new MC

More than 60 bikes, 15 dealers and importers exhibit models for test rides August 30, 2022 - Everything is now ready for Straand Treffet 2022. More than 60 motorcycles, 15 dealers and importers will exhibit their new models for test rides on the weekend of September 16-18. This is the 5th time Straand Treffet will be held with a focus on [...]

Pål Anders Ullevålseter tries Hubriding!

Motorcyclist and 12-time Dakar Rally participant Pål Anders Ullevålseter (53), who has won four celebrity reality series, Isdans in 2007, 71 degrees North in 2011, Farmen kjendis in 2018 and Mesternes Mester in 2019, stars in a new international YouTube, Facebook and Instagram film created to promote Norway as the best place to [...].

The story of Hubriding

Hubriding is a concept that is tailor-made for everyday motorcyclists. The concept offers the best a motorcyclist could wish for on a trip. You can stay at one of our HUBriding hotels, avoid tedious transportation stages and enjoy routes from 100 to 650 km with a turn guarantee. In 2020, Lars Arne and Katrine Straand, as the 5th generation of drivers, developed [...]

Shipping solution for MC

The shipping solution is now in place, so you can ride our fantastic motorcycle routes in southern Norway on your own motorcycle. Miniekspress Thermo Tromsø runs about 50 trips between Northern Norway and Oslo a week, and has now made it possible for the MC people in the North to also travel to Southern Norway to enjoy Hubriding in the South. [...]

Innovative tourism in Norway during Covid-19

Motorcycle venture brings innovation to the tourism sector, cycling and car tourism in Norway: The digital Hubriding.no concept grows to include 9 hotels and 5 counties in 2021 February 14, 2021 - Hubriding.no, an innovative and digital tourism venture in Norway, is launching for motorcycle, bicycle and car in 2021. The pilot of Hubriding.no was created as a direct consequence [...]