Motorcyclist and 12-time Dakar Rally participant Pål Anders Ullevålseter (53), who has won four celebrity reality series, Isdans in 2007, 71 degrees North in 2011, Farmen kjendis in 2018 and Mesternes Mester in 2019, stars in a new international YouTube, Facebook and Instagram film created to promote Norway as the best place in the world to ride a motorcycle.
- "Norway is unique with its beautiful winding roads," says Pål Anders Ullevålseter.
The film was shot in Vrådal in Kviteseid municipality in Telemark and we see Pål Anders Ullevålseter riding through a beautiful landscape where he ends up riding up the stairs and into the hotel. Everyone else has to park outside.
- "Through the use of humor, a little irony and beautiful landscape images, as well as surprise, we have created a film that is well suited for all digital platforms," says Lars Arne Straand, CEO of Straand Hotel in Vrådal and responsible for Hubriding.no in Norway. In just a few years, the hotel has taken the position as the country's leading hotel with a focus on motorcycles, great cars and ordinary bikers.