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The story of Hubriding

Hubriding is a concept that is tailor-made for everyday motorcyclists. The concept offers the best a motorcyclist could wish for on a trip. You can stay at one of our HUBriding hotels, avoid tedious transportation stages and enjoy routes from 100 to 650 km with a turn guarantee. In 2020, Lars Arne and Katrine Straand developed HUBriding.no as the 5th generation of Straand Hotel operators. Together with a bunch of key people in the motorcycle community and the advertising agency Superlativ, the HUBriding concept was established with 13 wonderful day trips for motorcyclists with the hotel as a base. The concept, which is promoted on the website www.HUBrining.no, became very popular and created a whole new social arena for motorcyclists with driving pleasure and great nature experiences in Telemark as the main ingredients.

- "The concept we developed during the coronavirus pandemic has given us at Straand Hotel in Telemark new growth opportunities based on our long traditions as a shuttle station. The hotel provides excellent opportunities for great experiences on a motorcycle in a region that has a lot to offer in terms of cultural and food traditions," says Katrine Straand, hotel manager at Straand Hotel.

Hubriding means that, based at one of De Historiske Hotel, you choose from among many defined driving routes located in the area surrounding the hotel. The routes we offer cover some of Norway's very best terrain and include tens of thousands of bends, spectacular mountain passes, asphalt, gravel, wonderful nature experiences and the opportunity to eat well at local establishments. We've included sights and places to visit in the routes. You will be able to choose from a number of routes and route combinations that allow you to choose day trips of varying length and difficulty. The concept has been developed by Straand Hotel in Vrådal together with Norway's leading motorcycle enthusiasts

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