Motorcyclist and 12-time Rally Dakar participant Pål Anders Ullevålseter (53), who has won four reality series for celebrities, Ice Dance in 2007, 71 degrees North in 2011, Farmen celebrity in 2018 and Champion of Champions in 2019 play the lead role in a new international YouTube, Facebook and Instagram film made to market Norway as the best place in the world to ride a motorcycle.
- Norway is completely unique with its beautiful winding roads, says Pål Anders Ullevålseter.
The film was shot in Vrådal in Kviteseid municipality in Telemark and we see Pål Anders Ullevålseter on a walk in a beautiful landscape where he ends up driving up the stairs and into the hotel. Everyone else has to park outside.
- Through the use of humor, a bit of irony and great landscape images, as well as surprise, we have created a film that is well suited for all digital platforms, says Lars Arne Straand who is CEO of Straand Hotel in Vrådal and responsible for Hubriding.no in Norway. In just a few years, the hotel has taken the position as the country's leading hotel with a focus on motorcycles, beautiful cars and regular cyclists.