What does it take to be nominated for “surprise of the year” Motorcycles nominated for this award should first and foremost surprise the jury by delivering more driving pleasure and functionality than can be expected within a segment and price range.
The candidates should be outside the mainstream category and not represent something everyone buys and be able to stand on their own two feet by satisfying the jury’s strict requirements:
- To surprise and or challenge everything in the “mainstream” category
- Quality
- Ergonomics
- Driving performance and production of driving pleasure
- Driving pleasure per dollar invested
- Design and sensuality/sex factor
- Smile factor
The nomination and the award will help the market to see new stars that are overshadowed by the mainstream models. Royal Enfield Shotgun 650Segment: Classic/retro Key technical data
Engine: 2 cylinders, four-stroke SOHC Cubic capacity : 648 cc Horsepower : 47 Nm : 53 Seat height : 795 mm Wheelbase : 1466 mm Wet weight : 240 kg Front wheels : 100/90 – 18 Rear wheels : 150/70 – 17 Front damper : Showa SSP-BP 43 mm telescopic, 120 mm shock travel Front travel : 120 mm Rear shocks : 2 dampers, adjustable Rear travel : 89 mm Brakes front : ByBre, single 320 mm disk, 2p Rear brakes : ByBre, single 300 mm disk, 2p Tank : 13.6 liters Royal Enfield is coming like a bullet and more and more people are opening their eyes to these very charming riders who, after more than 100 years in the market, are about to become big in the market again.
A few years ago, Royal Enfield got new owners who are making a systematic and targeted effort to take new and ever larger market shares.
They have built up a really competent environment that drives development and production at a high level.
More and more normals are being charmed by the ever-growing portfolio and this year the manufacturer launched, among other things, the retro model Shotgun 650, which has a lot to offer.
Royal Enfiled communicates very well with its target groups and uses, among other things, very modern and updated websites to reach its target groups, both young and adult riders.
The new Shotgun was launched this year and, like the Supermeteor 650, has taken the market by storm.
This is largely due to the fact that these models are cool, affordable and of consistently high quality, as well as having excellent driving characteristics that top the fun-factor and feel-good effects people are looking for.
Most people looking for a motorcycle in this segment will quickly fall in love with this model, which is almost impossible not to buy.
The engine is strong, runs very smoothly and delivers a sound that is absolutely beautiful both at the throttle and when using the engine brake.
The 18-inch front wheel provides good stability, while the front steering angle is sufficiently sharp to give you a good fun factor and a bike that’s willing to turn and can also be ridden quite actively.
Ergonomically, the Shotgun is a gem that allows you to sit for long days in the seat and just enjoy yourself.
RE has created seat and load configurations that are flexible and the rear seat can easily be removed with the ignition key in favor of more and good cargo space.
If you only want golfing and cruising, you can just enjoy the Shotgun world in slow motion and just feel the very good comfort that is accompanied by a lot and wonderful sound from the engineer who is obviously a tenor.
The engine platform is now well proven and is very reminiscent of the Triumph portfolio in terms of engine speed and sound.
The design is stunning and is definitely in the head-twister category with cool color variations that should suit all tastes.
It’s almost unbelievable that you can get so much driving pleasure for just 117,000 kroner, and if you measure driving pleasure per dollar invested, it’s almost impossible to find anything better than this.
If you’re looking in the retro or classic segment, you simply have to get to know this model, which really has a lot to offer.
RE only uses well-known brands on the main components, brakes, dampers, engine, frame and swingarm deliver far beyond expectations.
The model will be presented in Vrådalsalen on Friday 20. September at 18:00 together with the other nominees and be available for test drives on Saturday and Sunday.